What is a fictitious business name?
I actually like that word, fictitious. It sounds elaborate. It’s really not. The fictitious business name is actually the name with which the public knows that the company is operating. So a lot of times that happens with franchisees, franchisors. So you’ll see a McDonald’s. Everybody knows that that’s a McDonald’s. But realistically, it actually may be a subsidiary company or a different company that holds title to it, that owns it, and they’re operating or doing business as the fictitious name. So that’s where that term comes from.
